If you’ve never requested a networking introduction, it can feel a bit awkward. But don’t worry – once you get the template down, you’ll be connecting like a pro. In today’s blog, we’ll walk through the components of a perfect email introduction, along with examples that you can easily edit.
Write a Clear Email Subject
Let’s start with the most important detail – the email subject. You don’t want your email to be ignored or deleted because it says something vague like “Hello” or “Request.” Try this format:
"Request for Email Introduction to John Smith at Company Inc."
Start with a Friendly Opening
Rather than launching directly into your request, take a moment to set a friendly tone. Just a brief sentence is all you need. It really makes a difference. If you don’t know this person very well, you may also want to reference how you met.
"Dear Susan,
I hope you’re doing well. I enjoyed meeting you last month at the American Marketing Association regional conference."
Provide Context for Your Request
Set up your request with a clear explanation of why you’re about to request the introduction.
"As I mentioned, I just graduated from the University of Texas with a dual degree in Business Administration and Marketing, so the job search is on! I came across a great opportunity at Company Inc. for a Marketing Coordinator. I saw on LinkedIn that you’re connected to the Marketing Manager there named John Smith."
Request the Introduction Politely
When you make the ask, be sure to politely phrase it as a question rather than a statement. “Will you…” versus “I would appreciate if.” You also want to allow the person to comfortably decline if there’s some reason they wouldn’t want to make the introduction.
"Would you feel comfortable making an email introduction on my behalf?"
Offer a Drafted Introduction
You’re asking a favor and people are busy. Make it as easy as possible for them to follow through. The best way to do this is by drafting the email introduction for them.
"To save you time, I wrote up a quick message that you can send to John:
I’d like to introduce you to Melissa Page. We met recently at an American Marketing Association regional meeting. She recently graduated from the University of Texas with a dual degree in Business Administration and Marketing.
Since your company has an opening for a Marketing Coordinator, she asked if I’d connect the two of you, so you can discuss the opportunity. You can reach her at melissapage@email.com or 555-555-5555."
Ease Any Concerns
Any time you ask someone to make an introduction, they’re putting their reputation on the line. What if you never follow up? What if you’re rude or inappropriate? You need to reassure them that you’re professional and the introduction will reflect well back on them. Using the tips in the email will help, but you might also want to link or attach any information that will reassure them.
"I’ve attached my resume, but you can also view my LinkedIn profile here."
Reinforce Your Thanks
Just like mom always said, don’t forget please and thank you. This person could be connecting you to your next big opportunity. Make sure you express your gratitude. Flattery works too!
"Thanks so much for considering my request. I think this position could be a great fit and I’m excited to learn more.
Kind Regards, Melissa"
To sum it up, use these tips to ask for a networking introduction (and get responses!):
Write a Clear Email Subject
Start with a Friendly Opening
Provide Context for Your Request
Request the Introduction Politely
Offer a Drafted Introduction
Ease Any Concerns
Reinforce Your Thanks