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About Us

It's like having your own personal career coach giving you advice every week about on-the-job success.


We created this website to provide you with strategies, tools, and resources to gain confidence, acquire skills and set you up for success with your career development plans.

How to make the most of this website: 

Sign up  for our newsletter for a weekly dose of inspiration and career advice 

• Follow us on Instagram  

• Check out Career Advice page 

Our Story

Our founder, Armida Markarova is an award-winning strategist and brand builder who's worked for over 15 years in executive leadership positions. She has managed multiple interdisciplinary teams, agencies and vendors while also mentoring and coaching her staff to develop careers aligned with their passions, skills and strengths. Armida is a frequent speaker at organizations helping people develop their professional brands, as well as thrive in their jobs.

15 years ago as a first-time manager at age 23 with only a half day training for first-time managers, Armida’s very first employee left the company due to her (then) bad management style. Knowing that a lack of proper training, knowledge and skills could have a disastrous outcome on company success, team motivation and morale, she has made it one of her life’s missions to work on her and others’ management skills.

Armida's career development content has been featured in the class curriculum at select universities.


Armida has also been featured on:

Supported by a team of dedicated content writers, and career experts.



Your brand is what people say about you when you are not in the room.


Jeff Bezos, CEO & Founder of Amazon

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